When Mary Jutzi joined Batesville Products Inc. (BPI) as a digital marketing associate in 2021, she knew the custom aluminum casting firm produced a variety of products for a number of industries. What she didn’t know was that she would contribute to something the 75-year-old firm had never produced: a children’s book.
Colorfully illustrated and written in rhyme, Foundry Friends Make a Casting explains to little ones what a foundry does. BPI’s Vice President of Marketing Tim Weber came up with the concept and tapped Mary to write a story that could engage kids and dispel negative perceptions of manufacturing.
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