The Art of Modern Manufacturing – Audio Tour: PWR North America

Cool[ing] Tech
By Michael Durr

Audio commentary by Ryan Henderson, director of Innovation and Digital Transformation, Michael Durr, Indianapolis photographer and videographer, and Sandra Cline, writer, editor and communications strategist.


The first pair of photos starts with this image at PWR North America. They manufacture advanced cooling technologies for racing. So, Michael, what is it we’re seeing here.


Well, this is a good example– of a little bit more of an abstract image.

So I shot this one, you know, with the light kinda coming through. A lot of chrome, lot of metal. You could see as you go through this gallery, all of these photos are printed on metal. And that was, like, an intentional thing that I thought would work– really well to help showcase– what these images look like.


It’s really a great place to start, because it’s so artistic and so– you don’t think of– of a factory looking like that. So it draws you in immediately.

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